Guerilla advertising is an unconventional marketing technique where consumers are targeted in unexpected places.This guerilla advertising campaign ran before the grand opening of a staples store. Everywhere in sight there was this tape, stating information about staples.The red tape is definitely eye-catching and really gets people's attention. Since it was on so many items, it was hard to miss. Although a simple idea, this proved very effective in relaying information to consumers.
Although this ad has a large visual image, the amount of writing makes this advertisement long copy. The first two words are 'equine nobility' which immediately draw the audience in. As you continue to read, it talks about horses related to luck. The ad is for a school of visual arts. I believe such a creative ad is important, and definitely works well.
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