Saatchi & Saatchi

I took ADV 206 with Professor Brian Sheenan. He mentioned several times that he works for Saatchi & Saatchi global advertising agency. He would occasionally give us insight into his work for the company and it always intrigued me. One evening I attended a presentation in the Herg given by a leader in Saatchi & Saatchi. Almost the entire speech was about "lovemarks" and gaining customer loyalty.

As I now research Saatchi & Saatchi, it is no surprise that they refer to themselves as the lovemark company. They define a lovemark as "a product, service, or entity that inspires loyalty beyond reason." This full service, integrated communications network has gone through many transitions through the years. Saatchi & Saatchi was founded in 1970  by two brothers and went through a time of urmoil in the 1990's and in 2000 Saatchi & Saatchi joined the Publicis Groupe, an advertising and communications company, one of the big four global advertising holding companies.

Saatch & Saatchi Playstation Ad

Saatchi & Saatchi has offices in over 80 countries around the world. I believe Saatchi & Saatchi is an inspirational company that produces effective work. They have had relationships with P & G and General Mills for over 80 years. They work with many popular brands such as JC Penny, Toyota, Tide, Flogers, and Miller High Life. Their often seems simple, yet proves successful. I believe this would be a great company to work for.

Long Copy and Guerilla Advertising

Guerilla advertising is an unconventional marketing technique where consumers are targeted in unexpected places.This guerilla advertising campaign ran before the grand opening of a staples store. Everywhere in sight there was this tape, stating information about staples.The red tape is definitely eye-catching and really gets people's attention. Since it was on so many items, it was hard to miss. Although a simple idea, this proved very effective in  relaying information to consumers. 

Although this ad has a large visual image, the amount of writing makes this advertisement long copy. The first two words are 'equine nobility' which immediately draw the audience in. As you continue to read, it talks about horses related to luck. The ad is for a school of visual arts. I believe such a creative ad is important, and definitely works well.

Verbal Solutions

Outdoor ads

Visual Solutions

Creative Tactics

Without words

Signs and symbols

Absurd, surreal, bizarre

1st blog! yessss