Saatchi & Saatchi

I took ADV 206 with Professor Brian Sheenan. He mentioned several times that he works for Saatchi & Saatchi global advertising agency. He would occasionally give us insight into his work for the company and it always intrigued me. One evening I attended a presentation in the Herg given by a leader in Saatchi & Saatchi. Almost the entire speech was about "lovemarks" and gaining customer loyalty.

As I now research Saatchi & Saatchi, it is no surprise that they refer to themselves as the lovemark company. They define a lovemark as "a product, service, or entity that inspires loyalty beyond reason." This full service, integrated communications network has gone through many transitions through the years. Saatchi & Saatchi was founded in 1970  by two brothers and went through a time of urmoil in the 1990's and in 2000 Saatchi & Saatchi joined the Publicis Groupe, an advertising and communications company, one of the big four global advertising holding companies.

Saatch & Saatchi Playstation Ad

Saatchi & Saatchi has offices in over 80 countries around the world. I believe Saatchi & Saatchi is an inspirational company that produces effective work. They have had relationships with P & G and General Mills for over 80 years. They work with many popular brands such as JC Penny, Toyota, Tide, Flogers, and Miller High Life. Their often seems simple, yet proves successful. I believe this would be a great company to work for.